New business in Monterey opens during COVID-19 pandemic

July 12, 2020

Despite the struggles many small businesses have faced in California due to COVID-19, one local retail shop has opened

Privacy Notice

New business in Monterey opens during COVID-19 pandemic
Despite the struggles many small businesses have faced in California due to COVID-19, one local retail shop has opened

Hide Transcript
Show Transcript

IN CALIFORNIA …. BUSINESSES ARE STRUGGLING. BUT… ONE LOCAL RETAIL SHOP ON THE MONTEREY-PENINSULA HAS DECIDED TO OPEN DURING THE PANDEMIC. WITH MORE ON THE STORY WE GO TO ACTION NEWS EIGHT REPORTER KYLA LINVILLE. KYLA LINVILLE, 1265 0:30:16 “JENNIFER MASON IS THE OWNER OF HATS TO HEELS CONSIGNMENT HERE IN MONTEREY, AND SHE SIGNED THE LEASE FOR THE STORE AT THE BEGINNING OF MARCH, BUT JUST A FEW WEEKS LATER, THE PANDEMIC HIT.” 0:30:27 JENNIFER MASON, OWNER OF HATS TO HEELS CONSIGNMENT 0:04:18 “WE RE-CARPETED, RE-PAINTED, PUT IN TRACK LIGHTS AND MADE IT REAL NICE IN HERE.” IT WAS JENNIFER MASON’S DREAM TO OWN A CLOTHING STORE.BUT HER CHANCE AT OPENING HER VERY FIRST BUSINESS WAS HALTED BY COVID- 19. JENNIFER MASON, OWNER OF HATS TO HEELS CONSIGNMENT 0:05:37 “THE BIGGEST CHALLENGES WERE JUST ME THINKING IN MY MIND, ‘ARE WE GOING TO EVEN HAVE ANY BUSINESS? ARE WE GOING TO BE SHUT DOWN? FOR HOW LONG? IS IT GOING TO BE A YEAR? A YEAR AND A HALF?'” ATTEMPTING TO WORK WITH HER LANDLORD, MASON WASN’T ABLE TO BREAK HER LEASE OR LOWE
Read More