Why Amy Liu Is Obsessed With Giving You Healthy Skin

If you love beauty as much as we do, you may have noticed that the line between makeup and skin care gets increasingly blurry. In the past, the quest for clean, non-toxic beauty hasn’t always gone hand-in-hand with fun color cosmetics, but that’s a-changing. Now you can get that glow whether you go bare-faced or love a solid makeup routine, and our favorite beauty entrepreneurs are turning out clean products that are not only good for our skin — they make us look great, too.
Take Tower 28: a skincare and makeup brand created by Amy Liu that marries skin benefits with color cosmetics. The brand‘s mantra is everything we could ask for: clean beauty with minimalist design that gives you that dewy glow — all without breaking the bank.

A former beauty executive with more than 15 years in the industry, Amy created Tower 28 after suffering with eczema for years. She created a company that was inclusive of all skin tones and types, budgets, and beauty philosophies.

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“I’ve never been a huge makeup junkie. I don’t wear a ton of makeup, and with my sensitive skin, I never felt comfortable getting too experimental with skincare.
But I love the way that great beauty products can change the way a person walks through the world. No doubt, it’s done that for me.
From my personal experience with eczema, I’m acutely aware of what it’s like to be uncomfortable in the skin you’re in and want to hide a blemish or imperfection. The idea that I could help lend a boost of confidence to someone else is really motivating to me,” she says.
Less than a year old, LA-based Tower 28 already has a cult following and is quickly expanding, recently entering 500 Sephora stores nationwide and in Canada. After scoring some products myself, it’s easy to see why the brand has become so popular so quickly: there’s truly something for every type and shade of skin. “At Tower 28 Beauty, we like our beauty products the way we like our beaches: clean, full of sunshine, and for everyone,” Amy says.
We chatted with Amy at her cozy chic LA home where she spilled all things wellness, beauty, her inspiration behind the brand, and how she sets herself up for the best day ahead. This inspiring mom of three is changing the name of the clean beauty game and h
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