Peacock launched across the US on July 15.
Peacock, a streaming app from Comcast-owned NBCUniversal, offers thousands of hours of free programming, as well as extra shows, movies and originals if you’re willing to pay for a subscription. Peacock has a seven-day free trial for its premium tiers, and if you sign up through a Google platform like Android, you can get an extended free period. And, finally, you can stream Peacock on Roku devices, after a more than two-month absence from one of the most popular steaming platforms in the country. Numerous mobile and TV devices support Peacock, but at launch in July, Peacock wasn’t available on Roku. The two sides reached a deal last week to deliver the Peacock app to Roku TVs and streamers, ending the impasse and leaving Amazon’s Fire TV platform as the only major platform without Peacock. (Meanwhile HBO Max, another new streaming service, still hasn’t reached any deal with either Roku or Fire TV.)
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Competing with HBO Max as well as Netflix, Disney Plus, Hulu and others, Peacock is the last big new service going live in the flood of launches from tech and media giants over the last year. Technically, Peacock launched in a limited “sneak peek” in mid-April for some Comcast customers. But the nationwide launch in mid-July widened the service to anyone in the US who wants to watch it, and Peacock’s first original shows and movies dropped then too. Peacock has a catalog of more than 20,000 hours of shows, movies, news, sports, curated channels, trending highlights and exclusive big-budget original programming. Peacock’s free tier, with about two-thirds of the catalog, is available to watch right away with advertising after you register an email and password. You can unlock the full library of shows and movies for a price — $4.99 a month for the full catalog plus ads or $9.99 a month to go ad-free. Peacock offers a standard seven-day free trial for its premium tiers, and, again, people who sign up on a Google platform like Android can snag an extended free trial. Read more: Hulu vs. Peacock: Which streaming service is best for you? Peacock is also working on deals, like ones it already has with parent company Comcast and with Cox Communications, to bundle Peacock Premium with regular cable services as a no-added-cost perk. But since launch, Peacock hasn’t secured many more of these deals to widen the premium perks. (Full details on deals, free trials and discounts for Peacock are below.) Peacock’s free tier has popular TV shows like Parks and Recreation and 30 Rock, as well as movies like Zombieland, E.T., and more, many of them coming from Comcast’s Universal and DreamWorks Animation studios. But one of Peacock’s most anticipated titles, The Office, won’t be available until January. Its premium tier unlocks originals and other items from the catalog. Trolls World Tour, DreamWorks Animation’s movie that skipped theaters to debut as a high-priced online rental in April, has moved over to Peacock to stream with a paid membership. But programming can come and go frequently. Several high-profile movies on Peacock at launch — like the Matrix trilogy, the Jurassic Park trilogy, Shrek and the only Fast & Furious movie available at the time — disappeared from the service soon after launch. A countdown warning shows how long some titles are set to remain on Peacock.Because of the coronavirus pandemic, several plans for Peacock’s wider rollout were upended. Filming production of original programming largely shut down in March, and the plan to piggyback Peacock’s national launch on NBC’s live coverage of the summer Olympics is moot now that the games have been pushed back to 2021. Peacock has slated more originals to debut through September, and it has said it’s optimistic that its original Punky Brewster and Saved by the Bell reboots will be available this year. Among the most high-profile originals still to come are a highly anticipated Friends reunion special and a reboot of The Fresh Prince of Bel-Air. But much of its original programming won’t materialize until later than planned. Not until 2021 will Peacock “arguably really be hitting its stride,” according to Matt Strauss, the executive in charge of Peacock.
First Look: Peacock streaming app
But the service did have nine original shows and movies to watch at launch, and that has expanded in the weeks since. Peacock’s launch slate of originals available included Brave New World, which is Peacock’s marquee sci-fi drama adapting Aldous Huxley’s novel, and a Psych movie sequel. Other popular titles at launch included Yellowstone, the Paramount network’s hit summer series, and Law & Order: SVU. Like the originals, all of these titles are on the premium level of Peacock, but all of them allow you to sample a few episodes free. In the case of Law & Order: SVU, you can sample more than two dozen episodes free, including the entire first season. Peacock is also licensing shows and movies from other companies. Its deal with ViacomCBS gives Peacock a handful of series that originally ran on CBS, Showtime, the CW and BET, plus (eventually) a list of movies from Paramount, including the Godfather trilogy. (See the end of this article for more details on the catalog.)
Competitors to Peacock include other new services like Disney Plus, Apple TV Plus, and WarnerMedia’s HBO Max, as well as vets like Netflix, Amazon Prime Video, Hulu and CBS All Access. (Note: ViacomCBS is the parent company of CNET.) But Peacock is unusual among these rivals in that it has a free tier. It’s also unusual among the crop of new services in that it’ll have live sports and news, while most of the newest streaming services are focused squarely on video-on-demand catalogs along the lines of Netflix. Other differences: Peacock has “channels” of TV, but these aren’t live streams of its networks. Instead, they’re curated feeds of shorter programming or full episodes, organized around themes. One channel, for example, like Today All Day, which mixes clips from NBC’s Today show with original segments for Peacock by the show’s hosts. Other channels are based on The Office, SNL and Keeping Up With the Kardashians, all stocked with clips, or things like the Tonight Show, True Crime or Bob Ross, with full episodes. So far, Peacock has signed up 10 million accounts through about the end of July. That includes people who registered with Peacock when it rolled out just to Comcast pay-TV customers in April, as well as new members who’ve signed up since its national launch on July 15. By comparison, Disney Plus reported more than 10 million sign-ups in little more than 24 hours when it launched in November. HBO Max — the premium cable network’s newer, bigger app that rolled out at the end of May — signed up 4.1 million accounts in its first full month. So is Peacock worth paying for? All the finer details are below, but basically: Thanks to the free tier, it doesn’t cost anything to try it out for yourself. If you love NBC’s style of programming or you want even more big-name movies to stream — and especially if Netflix has spoiled you into hating ads — you may find yourself paying for yet another streaming service. What does Peacock cost? Peacock has three tiers: a limited one that’s free, an all-inclusive one that’s $4.99 a month with ads and an all-inclusive one that’s $9.99 a month without ads. The free tier limits how much you can watch. For example, Peacock planned to offer only select episodes of its originals free, withholding the rest inside its paywall. This limited free tier has access to roughly two-thirds of Peacock’s total catalog of movies, current season TV, TV classics, curated daily news, sports, Hispanic programming and curated channels. Both paid tiers are called Peacock Premium, basically an all-access pass to everything on the service. That means about 20,000 hours of content. Peacock Premium is $4.99 a month or $50 a year with advertising, or you can upgrade to an ad-free version for $9.99 a month or $100 a year. The tiers with advertising are supposed to have no more than five minutes of commercials per hour. Peacock offers a standard seven-day free trial standard for any new signups to either premium tier. If you sign up for Peacock through its Android app or on Android TV, Peacock is offering an extended free trial. This free trial is for the ad-supported, $4.99 level of Peacock Premium. When your trial expires, you’ll be charged the normal $4.99-a-month rate. After registering an email address with Peacock while using an Android or Android TV device to open your account, Peacock will email you a promotion code to unlock your free period. The length of the free trial shrinks the longer you wait to sign up: Codes delivered until Sept. 14 were for 60 days free, and you must redeem them by Sept. 30.Codes delivered until Oct. 15 are for 30 days free, and you must redeem them by Oct. 31.Other people can score discounts that cut the cost of Peacock if they’re already customers of certain cable companies. Peacock will continue to give Comcast X1 and Flex subscribers the Premium version of the service at a $5 discount. So if they want to watch with advertising, they pay nothing for Peacock Premium; if they want to watch ad-free, they need to pay $4.99 a month. Cox customers also get that $5-off deal. Peacock has said it’s working on partnerships to offer this discount to a wider array of consumers. These customers can also upgrade to watch Peacock ad-free by paying $5 a month. The pricing at Peacock’s competition runs the gamut. Among the services that have ad-supported options, Hulu is $5.99 a month with ads and $11.99 a month ad-free. CBS All Access charges $5.99 for its tier with advertising, and $9.99 for the ad-free version. And Quibi, a mobile-only subscription video service with an eye-popping lineup of stars, has set its monthly rate at $4.99 with ads and $7.99 ad-free. By comparison, Netflix, which has no ads, offers its cheapest tier at $8.99 a month, while its most popular plan is $12.99. Apple TV Plus is $4.99 a month, Disney Plus is $6.99 a month, and HBO Max is $14.99 a month. None of them includes advertising. But none of these competitors offers a free tier like Peacock’s. What devices support Peacock? Peacock is available on the web at peacocktv.com, and it is supported on: Apple devices: You can stream the service on apps for the iPhone, iPad, iPod Touch, Apple TV 4K and Apple TV HD. You can sign up for Peacock or upgrade your membership with in-app purchases too. And Apple will also integrate Peacock into its own TV app, which allows you to congregate certain streaming channels together to watch them in one place. Google devices: Peacock has support on Google platforms and devices including Android phones and tablets, and Android TV devices, Chromecast and Chromecast built-in devices. People who sign up through Android and Android TV also get the extended free trial; after that trial period ends, Peacock Premium costs $4.99 per month with ads or $9.99 a month ad-free. Xbox One consoles: Microsoft’s Xbox One family of devices, including Xbox One S and Xbox One X, have an app for Peacock, and the service itself should be available for download through the Microsoft Store. You can also sign up for or upgrade Peach directly within the Peacock app on Xbox devices using in-app purchase.Sony PlayStation 4 and PlayStation 4 Pro consoles.Vizio SmartCast TVs. LG Smart TVs.After the Roku deal, Amazon Fire TV is the only major family of devices to not carry the Peacock app. What product features does Peacock have? Up to three devices can stream Peacock simultaneously from a single account. Peacock won’t require accounts to register devices with the service, nor will it limit the number of devices a single account can use to stream. Peacock won’t support high-end formats like 4K resolution, high dynamic range and Dolby Atmos sound at launch, but they’re on the roadmap to be added. It won’t support profiles yet, a feature that typically allows for various members of a household to keep their viewing and recommendations separate. That feature is high on the list to arrive after launch, Peacock said.Parental controls are managed by a PIN.It won’t offer mobile downloads at launch, but the feature will be added “soon” this year for people who subscribe to its top tier, Peacock said. The app’s user interface will be in English only. The programming on Peacock will support any language audio or subtitles tracks that come with a specific title. At launch, it’ll have some content with Spanish language tracks and subtitles. What’s up with that name? Peacock is a nod to NBC’s longtime logo and mascot. Strauss said that calling the service Peacock was meant as an homage to NBC, but he stressed that the service is licensing lots of non-NBC content too. “We did not call this service NBC Plus. We called it Peacock. In many ways, that was by design,” he said. “Pay homage to NBCUniversal but not be limited to just NBCUniversal content.” At the service’s unveiling in January, writer, producer and actress Tina Fey said she originally wanted the title of 30 Rock to be The Peacock. “I was told it was a hard ‘no,’ and that it would not pass the censors,” she said. “And here we are.” When did it launch? When will it expand outside the US? NBCUniversal launched a “preview” of Peacock’s streaming service April 15 for Comcast’s Xfinity X1 cable customers and its Flex streaming customers. Peacock launched for everyone else in the US in July. International expansion will come, Peacock has said, but it didn’t specify a timeline. Peacock’s launch comes near the tail end of a busy time for new streaming services. April brought the debut of Quibi, a mobile streaming service from Hollywood giant Jeffrey Katzenberg, which is focusing on bite-size films. HBO Max launched in the US at the end of May, and Apple TV Plus and Disney Plus both rolled out in November. What happens to NBC programming on Hulu? For now, NBC’s shows will keep streaming on Hulu. The Office will start streaming on Peacock in 2021.
NBC was a partner in Hulu for years, but NBCUniversal-owner Comcast struck a deal with Disney to give Disney full Hulu control last year. That deal included terms that essentially allow NBC to have programming stream both on Hulu and on Peacock at the same time. NBCUniversal can start pulling its programming off Hulu starting next year, and by 2022 it has the right (but not the obligation) to cancel most of its content-licensing agreements with Hulu, Variety reported. “It’s too early to tell” whether NBC will want to go that route yet, NBCUniversal Chairman Steve Burke said at the presentation unveiling Peacock in January. Shows and movies: What’s available to watch on Peacock? The company has said Peacock Premium has about 20,000 hours of content available; roughly two-thirds of it will be available on the free, ad-supported tier. Now that the service is live with a free tier, you can get a sense of the catalog easily by browsing the service itself, although you’ll need to register an account with an email address to do so. You can also check third-party sites like Reelgood, which track streaming services’ catalogs, to get a sense of what’s available to watch. Generally speaking, the service’s programming leans into NBCUniversal’s back catalog and its franchises, but there are a couple complexities there too. For one, The Office is one of the marquee shows that Peacock will stream, but the service doesn’t have The Office available at launch. Netflix has the rights to it until 2021; Peacock will start streaming it in January. And Peacock is also licensing programming from other companies. A deal with ViacomCBS, for example, will give Peacock full seasons of shows such as Ray Donovan at launch, as well as certain classic Paramount movies later on over the course of more than three years, such as The Godfather trilogy. It’ll also have past seasons of Yellowstone, a hit summer drama on the Paramount Network, as well as licensed shows from A+E, like Storage Wars. Peacock’s free tier includes: Next-day access to current seasons of NBC broadcast shows in their first season, known as freshmen series.Next-week access (i.e. one week after episodes air) to current seasons of returning NBC broadcast shows.Select episodes of marquee Peacock originals (but not full seasons).Curated genre channels, which NBC has characterized as things like SNL Vault, Family Movie Night and Olympic Profiles.Selections of classic series and popular movies.Curated daily news and sports programming, including the Olympics.Spanish-language content.With the Premium membership, you basically get an all-access pass. It includes everything on the free tier plus: Full seasons of Peacock originals.Next-day access to current seasons of returning NBC broadcast shows.Early access to NBC’s late-night talk shows. The Tonight Show Starring Jimmy Fallon will stream early on Peacock and Late Night with Seth Meyers at 8 p.m. ET — but this perk will begin only when the shows return to in-studio productionFull access to Peacock’s library of shows and moviesAdditional sports, like Premier League soccer.Peacock also includes live programming, which originally was to include the now postponed Summer Olympics in Tokyo. Select events from the Toyko and Beijing Olympics will stream on Peacock when the games occur on the free tier. Among other sports you’ll be able to watch on Peacock’s free tier, the service will have the US Open Championship, Women’s Open Championship and an NFL Wild Card Playoff Game. In addition, the free tier will have on-demand replays of events like the Triple Crown horse races, daily highlights from NBC Sports and hundreds of hours of sports series and docs. Premium tier sports will include 175 live Premier League matches in the 2020-21 season, coverage of elite cycling events like the Tour de France and La Vuelta, and more than 100 hours of WWE content, like WWE Untold, Steve Austin’s Broken Skull Sessions and John Cena’s Best WrestleMania Matches. As far as news programming, Peacock will draw from brands like NBC News, Sky News, MSNBC and CNBC. It’ll stream same-day broadcasts of NBC Nightly News with Lester Holt and Meet the Press with Chuck Todd; live news channels will include NBC News Now, Sky News and NBC/Sky Global News (a new channel); it’ll feature clips from Today, CNBC, MSNBC, E! News, NBC Nightly News and Meet the Press; and it’ll widen into original content from the Meet the Press franchise, investigative documentaries including full seasons of Dateline and Lock Up, and library documentaries from NBC News and CNBC. For its originals, the company generally tends to rely on new series from talent with a long track record at NBC, like Tiny Fey, Amy Poehler and Mindy Kaling. It’s also betting on reboots of shows in its catalog with an enduring appeal. It’s already announced a revival of Battlestar Galactica (itself a reboot of the 1970s sci-fi series) by Mr. Robot creator Sam Esmail and reboots of Punky Brewster and Saved by the Bell. According to Deadline, NBCUniversal hopes to make a reboot of The Office, which itself was a remake of a British series. But not all Peacock’s original programming comes straight from NBCUniversal’s family tree. Some titles, like Brave New World, are fresh projects just for Peacock. At launch, Peacock has nine total originals. The series will have all their episodes available at once to stream on a premium tier, a la Netflix. The launch originals are: Brave New World, based on the dystopian novel by Aldous Huxley and starring Demi Moore and Alden Ehrenreich from Solo: A Star Wars StoryPsych 2: Lassie Come HomeThe Capture, a mystery thriller that aired last year in the UKIntelligence, a comedy series starring David Schwimmer that aired earlier this year in the UKLost Speedways, an unscripted series featuring racer Dale Earnhardt Jr.In Deep with Ryan Lochte, a sports documentaryNew episodes of Curious George, the animated series for preschoolersCleopatra in Space, a DreamWorks Animation kids seriesWhere’s Waldo?, another DreamWorks Animation kids series Post-launch Originals Hitmen, a sitcom about inept contract killers, starring Mel Giedroyc and Sue Perkins, best known as the former hosts of The Great British Bake Off Five Bedrooms, about five people who buy a house together A.P. Bio’s new season, starring Glenn Howerton and Patton Oswalt Noughts + Crosses, a series based on young-adult novels imagines an alternate history in racial reverseAnthony, a film In 2005 examining the murder of 18-year-old Black student Anthony Walker by imagining what may have happened had he livedThe Sit-In: Harry Belafonte Hosts the Tonight Show, a documentary about the entertainer’s stint hosting the late-night show Black Boys, a documentary film that celebrates the humanity of Black men and boys in America Originals with confirmed release dates post-launch Departure, a series about the investigation into the mysterious disappearance of an airliner flying over the Atlantic Ocean — Sept. 17Wilmore, a weekly special series featuring actor and comedian Larry Wilmore — Sept. 18The Amber Ruffin Show, a weekly late-night-style topical show featuring comic and writer Ruffin — Sept. 25The following are the originals in the pipeline for Peacock, but the timing of most of these projects is unclear. Original drama A revival of Battlestar Galactica by Mr. Robot creator Sam Esmail.A reboot of The Fresh Prince of Bel-Air, which reimagines the classic sitcom as a drama. An anthology series that’ll base its first installment on Hatching Twitter, Nick Bilton’s best-selling book about the creation of that social network.Dr. Death, based on the true-crime podcast, starring Jamie Dornan, Alec Baldwin and Christian Slater.Angelyne, a limited series from Emmy Rossum about a surgically enhanced LA pop-culture icon.One of Us Is Lying, based on the best-selling young adult mystery-thriller.Armas De Mujer, starring Kate del Castillo, a dramedy from the team behind Telemundo’s La Reina del Sur. A Queer as Folk reboot.A kids version of The Tonight Show. Original comedy Rutherford Falls, starring Ed Helms, who also co-created the show with Mike Schur (the showrunner for The Good Place and co-creator of Parks and Recreation) and Sierra Teller Ornelas, who produced ABC’s Splitting Up Together and NBC’s Superstore.Straight Talk, from Rashida Jones, about two main characters with opposing ideologies forced into an odd coupling.A Saved by the Bell reboot, with original cast members including Elizabeth Berkley and Mario Lopez, from 30 Rock’s Tracey Wigfield. This is expected to be available in 2020. The Punky Brewster reboot, starring Soleil Moon Frye as a grownup version of the titular character. This is expected to be available in 2020. The Adventure Zone, a fantasy animated comedy series based on the Dungeons & Dragons podcast and best-selling graphic novel series.Clean Slate, starring Laverne Cox as a trans woman who returns to Alabama and reunites with her estranged father after 17 years, produced by legendary producer Norman Lear.Expecting, produced by Mindy Kaling, about a single woman who asks her gay best friend to be her sperm donor.Division One, a coming-of-age comedy about an underdog women’s collegiate soccer team, produced by Amy Poehler.MacGruber, based on the Saturday Night Live sketch character who spawned a movie in 2010. Will Forte stars in, writes and produces this comedy series.Girls5Eva, produced by Tina Fey about a one-hit-wonder girl group from the ’90s that reunites for one more shot at stardom.Lady Parts, a comedy about a female Muslim punk band, which aired on Channel 4 in the UK.Code 404, a cop comedy. Original unscripted shows Who Wrote That, a Saturday Night Live docuseries from creator Lorne Michaels, exploring the famous personalities in front of and behind the camera.A stand-up special, comedy shorts and a new talk show from Kevin Hart and his LOL Network.Real Housewives Mash-up, a spinoff of Bravo’s The Real Housewives franchise.A racing series from Dale Earnhardt Jr.Dream Team 2020, a behind-the-scenes documentary series that follows USA Basketball superstars on their Olympic journey to Tokyo, produced in partnership with the NBA.United States of Speed, which features the American runners leading Team USA to take on the domination of Jamaica’s Usain Bolt.Run Through the Line, a look at the creation of Nike. The Greatest Race, which interviews swimmers on both sides of the epic 4×100 relay at the 2008 Beijing Olympics. Original kids programming Archibald’s Next Big Thing, from Tony Hale of Veep and Arrested Development, this comedy features a chicken who ‘yes-ands’ his way through life.Dragon Rescue Riders, in which Dak, Leyla and their dragon friends find strange crystals that change their powers.DreamWorks Where’s Waldo?, an animated series based on the iconic character. Next-day streaming access to new episodes (premium)Access HollywoodAmerica’s Got TalentBlindspot Bluff City Law Bring the Funny Chicago Fire Chicago Med Chicago P.D. Council of DadsDatelineDays of our LivesEllen’s Game of Games Hollywood Game Night IndebtedLaw and Order: SVU Lincoln RhymeA Little Late with Lilly SinghMaking It Manifest Meet the PressNBC Nightly NewsNew Amsterdam Perfect Harmony Saturday Night LiveSongland Sunnyside Superstore The Blacklist The Inbetween The Kelly Clarkson ShowThe Kenan ShowThe Titan GamesThe Wall This Is Us Titan Games World of Dance Zoey’s Extraordinary Playlist Spanish-language programming Peacock will lean into Telemundo to reach Hispanic audiences with the streaming service, with more than thousands of hours of Telemundo’s programming. So far, the company has specified that this will include the original dramedy Armas de Mujer, a new series from the makers of La Reina del Sur, and popular library titles 100 Dias Para Volver, Betty in NY, El Barón and Preso No. 1. 100 Días para Enamorarnos Al Otro Lado Del Muro Betty En NY CeliaCaso CerradoChiquis N’ Control Corazón Valiente ¿Dónde está Elisa? El Barón El Chema El Rostro De La Venganza Guerra de Ídolos Historias De La Virgen Morena I Love JenniJosé José La Querida Del Centauro Larrymania Más Sabe El Diablo Mi Familia Perfecta Perro Amor Preso No. 1 ¿Quién es Quién? Reina de Corazones Relaciones Peligrosas Santa Diabla The Riveras Un Poquito Tuyo Victoria Victorinos